Software Tools for Organizing and Marketing Your Event

When planning your next conference or event, you need the right tools to promote it. Marketing your event has never been this easy or scalable–but it’s also never been so overwhelming. With so many software tools to help you create content, communicate with stakeholders, organize information, and so much more. However, which tools should you choose to integrate with your collections software?

Our software is the centralized hub for all of your collections and communications. With nearly limitless integrations, we can help to recommend which ones may be the best fit for your organization. 

CRM

Hubspot and Salesforce are the industry leaders in CRMs for businesses, and Raiser’s Edge is the most popular CRM and donor management system. However, there are many other smaller CRMs that can a better fit for non-profits and smaller organizations. 

Bloomerang

Bloomerang allows you to manage not only donors, but volunteers, sponsors, grantees, and more. It’s online giving features real-time data on campaigns while its email marketing collects rich data to help inform outreach content. 

There’s even a “generosity score” and engagement meter to help you better gauge the effectiveness of your fundraising.

abstract management platform

Highlights

  • Integrates with Precis abstract management system
  • User-friendly dashboard for both desktop and iOS app
  • Updates NCOA data nightly to track and record deceased constituents

Kindful

Similar to Bloomerang, Kindful is a donor management CRM that allows for even more integrations than its parent software. 

The integration capacity is constantly being expanded, and you can even track their newest integration features on the website. 

abstract management software

Highlights

  • Peer-to-peer and crowdfunding capabilities
  • Recurring giving management
  • Wealth insights on donors historical and projected giving 

DonorPerfect

From capital campaigns to annual appeals, DonorPerfect is an all-in-one donor CRM that can help you raise up to 20% more in your first year of using it. While it has many of the same features as Bloomerang and Kindful, one of its best is its dedicated support specialist team that helps with onboarding and crafting campaigns that are specific to your organization. 

Priced affordably, you can also customize your subscription package to adapt to your immediate and long-term needs.

Marketing software tools

Highlights

  • Dedicated support team
  • Robust resources and training features
  • Automated payment services, task assignments, workflows, and more.

Knowledge Bases & Wiki Creation Software

One of the most popular ways for teams–especially remote work teams–to collaborate and knowledge share is with knowledge bases and wikis. Knowledge bases are centralized content resources that are authored by an expert source. Wikis are collaborative resources that are authored by members of an organization to help problem-solve and provide insights. 

Using knowledge bases and wikis allow people within your organization to find information quickly and effortlessly while improving overall engagement. 

Helpjuice

One of the top-rate knowledge base software platforms, Helpjuice is designed to improve collaborative workflows to scale customer support, member engagement, and team participation. 

With easy authoring tools and data-driven content insights, you can easily create a robust content library of resources that can measure readers’ interests and search for certain topics. 

abstract management

Highlights

  • Intuitive authoring tools
  • Integrates with Precis abstract management system
  • Google-like search

Bloomfire

Bloomfire supports knowledge sharing to provide customer and member insights. By making it easier for people to search for information pertinent to the organization, teams can find internal and external resources easily and effortlessly. 

One of Bloomfire’s best features is its ability to reduce redundant research and reduce duplicate research projects within organizations. 

marketing tools

Highlights

  • AI-powered research library
  • Open API for significant integration capacity 
  • Simple keyword tagging and search 

Livepro

A powerful CX knowledge management system, Livepro delivers knowledge base creation for any type of business or department. From feedback ratings to configurable profiles to authoring workflows, this platform is best for large organizations with many teams and functions. 

Their support is unmatched, with specialists available by phone, email, live chat, bot, and even video-call.

abstract management software

Highlights

  • Ready-made templates 
  • Intuitive workflow management
  • Version and permissions control

Design Software

Adobe Spark

An affordable cloud-based version within the Adobe Creative Cloud, Adobe Spark is a template-based software platform that makes it easy to drag-and-drop designs. For novice designers looking to create high volumes of polished content, this program is easy to use (and upgrade) as business needs evolve. 

marketing toolssocial media tools

Highlights

  • Access to the Adobe Suite
  • Integrates with Precis Abstract Management System
  • Easy-to-use templates

Canva

Similar to Adobe Spark, Canva offers a wide range of templates for any presentation, social media, post, brochures and more. It is also easily shareable and collaborative, which makes it simple to send content within organizations and outside of them. 

One of Canva’s best features is its design school, which offers tutorials from a wide range of experts, including personal branding expert Dr. Talaya Waller and marketing guru Ashley Schroeder. 

design tools

Highlights

  • Intuitive and robust templates
  • Branding support
  • Content planning and team organization

Tumplate

If your organization has active social accounts, it needs to create dynamic video content to attract attendees and speakers. With Tumplate, you can easily drag-and-drop brand kit designs on short-form content to create winning marketing campaigns. 

social media tools

Highlights

  • Pricing is based on organization size and needs
  • Dedicated customer support 
  • Intuitive interface

Social Media Tools

Hootsuite

If you have several social platforms that you are trying to manage, Hootsuite should be your go-to for integrations and content calendar management. Not only can you easily drag-and-drop content, you can also assign, track, and manage content performance across channels. 

The platform also recently acquired Heyday, a social chatbot platform, which allows it to deliver rapid-fire customer support. 

Highlights

  • Integrates with all major social media platforms
  • Robust tracking data
  • Visualization features

Buffer

Like Hootsuite, Buffer helps you create, plan, and track your social media content. But with added features such as real-time revenue metrics, you’ll never be in the dark about how your content is performing. 

social media tools

Highlights

  • Transparent pricing
  • Open source code
  • Official Facebook, Pinterest, and LinkedIn partner

SocialPilot

SocialPilot is the most affordable social media management tool for small businesses. With many of the capabilities of Hootsuite and Buffer.

One of the best things about SocialPilot is that it is great for agencies that need to scale quickly.

social media tools

Highlights

  • Perfect for small businesses looking to scale
  • Client collaboration and management
  • White label solutions

Why You Need Integrations

No two organizations use the same software for their operations, so it’s important to choose abstract management software that can integrate with the ones you use. In addition, if your organization is growing, adding more events, or hosting larger ones, you need a collections platform that can adapt to it.

As you add and edit software platforms, you’ll be better able to market your events throughout the year. By using an abstract management system that integrates with the software platforms you currently use, you can better centralize the process and improve your marketing efforts year-round.

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